Glow Social Blogs

Keep up to date with Glow Socials' recommendations, tips and advice on keeping your social media in glowing condition.

social media strategy

I’m Emma and I’m the founder of Glow Social. I’m here to help your business get the most out of social media. Whether you’re looking for training or you want to leave your channels in the hands of an expert, I can provide the service you need.

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Instagram Hashtags: What to believe?

There are so many Instagram hashtag social media urban myths out there that it is hard to figure out what’s fact and what's fiction when you're creating content for your business.  more  

To boost or not to boost

Are you confused about when you should be boosting a post on Facebook and Instagram and when to create an ads campaign? The answer is simple - you need to get more strategic. Let m...  more  

Follow these four simple steps to get ahead on social media for your business

You’ve decided you’re taking the plunge and starting your own business. You’ve got your product or your service clear in your mind but now you need to start marketing it. Social me...  more  

Still scratching your head over Reels?

As a business owner, if you're not sure if Instagram Reels are the right fit for you and for your business, you need to read this blog. Let me guide your through why Reels can make...  more  

LinkedIn: Personal Page vs Company Page

As the founder a small business myself, I was faced with the LinkedIn conundrum when I first started out. Do I keep my personal LinkedIn page and just update it to reflect my curr...  more  

It’s time to get strategic!

As business owners, you know that the marketing potential of social media makes perfect sense BUT trying to find the time to implement a social strategy is another thing.  more  

We need to talk about Pinterest…

Last year, Pinterest hadn't been on my radar since I last redecorated my living room and definitely not since I had become a small business owner. However, I started to wonder if ...  more