You've heard all of the advice haven't you?

You know being visible and showing up on your social media channels really helps to engage your audience BUT you just haven't had the time to put it into practice.

Or that's what you're telling yourself.

It can be quite nerve-wracking to put your face out there and it can often stop us from posting content all together.  However, showing your audience the face behind the brand is crucial if you really want to connect with your audience and build brand loyalty.

Follow my top tips to get past those blockers and start getting visible on your social media channels.

1. Treat your image as just another brand asset.

Reframe how you approach content that features images or videos of you - treat your image as simply a brand asset, alongside your logo, your brand colours and any other images or graphics you might include in your posts. Build up a bank of images and videos that you can regularly use and reuse across your content so you get used seeing yourself on your channels without it causing you any embarrassment.


2. Stop comparing yourself to others

Imposter syndrome strikes again! Firstly, stop scrolling just before you are about to create content. Secondly, plan ahead to get focused on your content and your message so you don't get distracted by others. And lastly, separate your feelings from facts - just because you think someone is better than you, it doesn't make it true!


3. Stop striving for perfect when creating video content

We're aiming for done rather than perfect! Nerves can often stop us from creating video content and this will subside the more we create but in the meantime, here are a few things to try:

  • Take a few deep breaths before filming
  • Practice talking! Have a go in front of the mirror and critique yourself to make sure you're speaking clearly and with enthusiasm
  • Disconnect from the sound of your voice (we all hate it) and treat it like another marketing asset
  • Prepare - be clear about what it is you want to say (although don't read from a script!)
  • Imagine you are talking to someone in real life - how would that conversation sound?

4. Take it one step at a time

Start by including still images of yourself within your regular feed/grid content. Next try including video of yourself – if you want to start slow, this could be video of you just doing what you do, and then progress to speaking directly to the camera. Remember to try this in different features, depending on what platform you're on – think posts, Stories, Reels.



Do you need help with your social media marketing? Get in touch and we can see how we can improve your performance.

For any advice and support with social media marketing for your business, contact Glow Social. today on 07876136311 or